Advanced Public Relations

(أهداف)

Examine the role of Communications/PR in the 21st Century Organisation
Explore the range of communications techniques and tools available
Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
Learn how to write a clear PR/Communications brief
Plan communications activity to meet client need
Learn how to develop an electronic PR/Communications Centre
Develop crisis media management techniques
Develop media interview techniques
Develop personal communications effectiveness

(مشاركون)

PR and Communications practitioners who want to update their skills
Newcomers to PR/Communications
HR professionals who have communications roles
Managers who want to add high-level communications skills to their personal portfolios

توسيع جميع الأقسامانهيار جميع الأقسام

DAY 1 The 21st Century Communicator Introduction and welcome Goal setting for the programme
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DAY 2 From theory to successful practice Communications models: implications for practice
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DAY 3 The Medium is the Message Managing stakeholder relations Managing government relations
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DAY 4 eManagement x Communication Improving the power of communications in the organization Measuring communications effectiveness
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DAY 5 Putting it all together Planning your career and personal development Impacting positively on your managers
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