There\u2019s a difference between uploading content to social media and telling a story. Journalism is increasingly exploring new forms of visual storytelling in digital platforms. News video for social platforms is one of these. If produced successfully, it can unfold stories in less time and simultaneously engage and open a conversation with the audience. As journalists, how do we tell stories through social video? How do we create compelling pieces that successfully inform and reach our audiences? This training course is focused on highlighting best practices for producers. It begins with teaching the fundamentals on content strategy -the cornerstone that every organization, no matter its size, should have \u2013 gives a framework and practical training on how to produce real-time news videos for Facebook and an overview of the type of content that YouTube values, and provides a general approach to content performance measurement.<\/p>\n
Course Objective<\/strong><\/p>\n \u2022 To learn the fundamentals of content strategy, including performance indicators Course Outline<\/strong><\/p>\n I. Developing a content strategy II. Producing news videos for Facebook III. Highlights on YouTube \u2022 Content categories IV. Content performance Course Description There\u2019s a difference between uploading content to social media and telling a story. Journalism is increasingly exploring new…<\/p>","protected":false},"author":5,"featured_media":22384,"comment_status":"open","ping_status":"closed","template":"","course_category":[147],"course_tag":[],"class_list":["post-22383","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-media-production-film-making","course"],"_links":{"self":[{"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/lp_course\/22383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/comments?post=22383"}],"version-history":[{"count":2,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/lp_course\/22383\/revisions"}],"predecessor-version":[{"id":22386,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/lp_course\/22383\/revisions\/22386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/media\/22384"}],"wp:attachment":[{"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/media?parent=22383"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/course_category?post=22383"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/youth.elbosala.com\/ar\/wp-json\/wp\/v2\/course_tag?post=22383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 To understand the role and skills of a producer for social media
\n\u2022 To learn how to produce news videos for Facebook and understand the differences with YouTube.<\/p>\n
\n\u2022 Defining and measuring success
\n\u2022 Determining a target audience
\n\u2022 Platform-thinking approach<\/p>\n
\n\u2022 Platform Overview
\n\u2022 Key elements of a news video for Facebook
\n\u2022 Roles
\n\u2022 Software, resources and tools
\n\u2022 Workflows: From identifying stories to exporting, distributing and managing engagement with the audience.<\/p>\n
\n\u2022 Platform overview<\/p>\n
\n\u2022 Setting-up a content vertical
\n\u2022 Content strategy tips<\/p>\n
\n\u2022 Basics on data and analytics
\n\u2022 Aligning indicators and definition of success<\/p>","protected":false},"excerpt":{"rendered":"